wake up and smell reality

September 1, 2011 at 12:06 pm Leave a comment

In my last post I talked about some interesting research conducted on cellphones and their users. I wanted one of the most shocking reports to stand alone with it’s own blog entry. It came from the McCann World group. They found that “53% of sixteen to twenty-two year olds around the world would rather give up their sense of smell than their favorite personal technology device.”
In this study the researchers are going beyond cellphones to other devices, but the idea that people would rather lose their sense of smell than their electronic side kick is ludicrous. Of course these are teenagers and very young adults who were surveyed. I am also of the opinion that you can prove just about anything with a study (just get the right demographic to conduct your survey on, and wah lah).
Our sense of smell connects us to the world, and obviously those 53% haven’t lived long enough to wake up and smell the wonders (and not so wonderous) among us.
What have we come to when we are willing to trade technology for our natural senses? Would you give up one of your five senses for the guarantee of never losing your favorite gadget?

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Tracy Dee Whitt - Author

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